The Toronto Star recently ran a series of articles describing the fraud of some "green" experts and their heart wrenching stories. As a small green builder, I am pleased that the fraudsters and “green washers” are being exposed. However the green entrepreneurial world is not as simple as green = bad and Mike Holmes = good. There are many, many committed people who are running green businesses because it is more than the money – it is their passion, their commitment and their calling. We in the “green” industry are expected to be operating from the moral high ground. We need to stand the test of honesty. As most businesses in the green field are new, consumers need to be careful.
Some questions you can ask a prospective green business owner or representative:
· What have you done personally (not business) to make for a better environment and world?
· What is your personal goal in relation to the environment?
· What relevant skills do you possess? How do you provide all the services you claim to provide?
· Give me 3 references in this field of business.
· If I Google your company – what will I find?
· How long have you been in this business?
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